COOKIES AND TRACKING TECHNOLOGIES POLICY
Updated on 26 August 2014
WEB BROWSER COOKIES
A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the site. This enables a website to recognise you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what's in your basket if you're shopping online, to remember your preferences and settings, to analyse how the site is used by you, and to serve advertising to you.
Cookies may be served to you by the website you are visiting (a "first party cookie") or by another organisation providing services to that website, such as an analytics company or advertising network (a "third party cookie"). They will either be stored for the duration of your visit (a "session cookie") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a "persistent cookie").
OTHER TYPES OF LOCAL STORAGE, SUCH AS FLASH COOKIES AND HTML5 STORAGE
Many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies which are used by the Flash Player to store data such as your preferences, and your viewing and browsing history.
HTML5 Storage is similar in concept to browser cookies in that the data is stored in your browser's files, and it is used for similar purposes, however as this storage enables website publishers to store greater amounts of data, they will often use it to store usage data and preferences (alongside the unique ID usually stored in a cookie) instead of on their own systems.
TRACKING TECHNOLOGIES: WEB BEACONS/GIFS, PAGE TAGS, SCRIPT
Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them. They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help website and app publishers to better analyse and improve their services and to target advertising based on your browsing behaviour and interests. For example by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advert on the site or whether you opened or clicked on marketing emails sent to you.
TRACKING VIA MOBILE APPS
When you use our Mobile Apps we may record unique identifiers associated with your device (such as the device ID, IP address, MAC address or IMEI number), your activity within the App and your network location. This information may be used to analyse and improve our services and, for Apps supported by advertising, to serve advertising to you.
- Strictly Necessary Purposes: to keep you logged in, to facilitate a purchase, to improve the security of our services and for system administration, such as preventing fraudulent or disruptive activity;
- Functionality Purposes: to remember your preferences and settings and other functionality you have requested such as remembering your username and password so that you do not need to login each time you visit;
- Analytics and Performance -Related Purposes: to record what you like and don't like on the website and the popularity of various elements of the website so that we can ensure that it works properly at points of high usage. We also use analytics companies to gather information regarding users of our services on our behalf using cookies, log file data and code which is embedded on our website.
- Advertising Purposes : some of our websites contain advertising and all advertising that is served on our websites will be clearly marked with the word "Advertisement". Cookies and tracking technologies may sometimes be used to deliver advertising and marketing messages relevant to you - a common practice across the internet and known as online behavioural advertising.